Friday, March 19, 2010

Inspiring Stop-Animation

With the popularity of Wes Anderson's Fantastic Mr. Fox, stop animation videos have been getting a lot more attention as of late. Enter Angela Kohler, who is responsible for the dreamy Kindle commercials.

Angela Kohler Kindalicious

To me, the commercials sell her aesthetic more than they sell the product itself, which may be part of their branding. All I know is they seem a throw back to an older, less polished technology which is more in line with reading a good book rather than curling up with a cold Kindle.
Needless to say, the videos stand alone as an example of her beautiful art work. If you have reservations about loving advertising, check out her short video "Lost Things."


Angela Kohler Lost Things

Bands have been utilizing stop animation to create videos for years, often because they can do it on a relatively small budget. Here is one of my favorites, Oren Lavie's 'Her Morning Elegance.'

Her Morning Elegance / Oren Lavie

Now that I have you hooked, you should really watch this incredible commercial for natural gas. I will make you feel warm and fuzzy inside. Guaranteed.

Aardgas Commercial